Imagine going into a Lego store picking up a box of Lego and holding it up to an interactive kiosk and watch a 3D animation of the product inside the box – superimposed on the box. I guess it would look something like this:
From november Lego will will test launch its “DIGITAL BOX” in selected toyshops and LEGO® stores worldwide. This interactive terminal will utilize technology supplied by metaio in the form of a software program specially-developed for the LEGO Group.
Read the full press release here.
